I would argue that they are actually more used in groups than in solo play, as raids check players for achievements when inviting them, and guilds use achievements to rate where their proficiency. There are certainly still lots of things for solo players to do (every holiday, achievements come to the forefront again), but titles and mounts have become the main goals there, not just optional points. As Moonglade says, instancing and checking up on what players have done seem to have become the main point of achievements. If you look through that old thread, most of the talk was about achievements pushing people to keep playing the game, and that happened, but I think one thing Blizzard has done is use achievements as a way to see what people have done so far as well.
I personally think that success hinges on communication above everything else. Being able to narrate everything you do from your point of view effectively wins or loses wow money. For instance, you do not want to blind someone, and then a half second later your partner breaks it or overlaps with his own CC. You need to let your partner know who is cyclone, bubbled, cloaked, or ice blocked so you will not death coil, sheep, or any other means of CC on the wrong target. Something that I find annoying is using Heroism when a teammate is cyclone.
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