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 In reality, its also a quiet cult with an alleged 67 million members. At times, this level of success seems hard to explain: the games almost never written about by the press, but manages to grind out page after page of FAQ sheet and advice forum postings. Nobody really reviewed it, and it spends little on advertising, but thousands still log in to World every day. And if all of that wasnt unlikely enough Atlantica online Gold, try this: essentially free to play, yet still manages to generate large quantities of money from its community.

With graphics that some fear are not so much cartoony as reminiscent of cheap late-nineties e-cards, and an ambience that can initially seem more trivial than whimsical, many choose to ignore the game totally. A quick spill through the early character levels sees you colourfully rewarded every two minutes or so, and, like the games designers have made sure each new quest seems never more than one item from completion, and each new surprise is never more than a few platforms away. So before you knew it half an hour has become two, then three, and a quick log-on to reach level seven has become an embarrassing twenty-eight screen marathon.

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