The developers introduced the Cash Shop to generate revenue. This is a virtual shop where players can buy items using real money, so called microtransactions. Most Cash Shop items expire after a certain period of time. (30 to 90 days) Pets, modeled after animals such as monkeys, dogs, cats, bunnies, pandas, and pigs, follow the Maple Story mesos owner around and can be equipped to pick up spoils dropped by enemies.
The Free Market is a place set aside for people who wish to sell their items amongst other players. Miniature shops can be set up in this area, allowing people to browse their stock. Store permits, which are required to set up a shop, are only available through the Cash Shop. There are two types of store permits: a standard store , which requires the presence of the player, and the hired merchant which does not require the presence of the player but requires additional cash shop money to use this feature. The hired merchant store is only available in time periods of 24 hours, one week, or two weeks.
Conversely, the standard store lasts ninety days but only works with the presence of the user. One can meet with players located in other towns, provided the town contains a Free Market entrance. However, one cannot use the Free Market to travel between towns.